In order to quickly sell your apartment, it is important that it is in good condition. However, this is not enough. It is also extremely important to correctly create an ad for the sale. Bulgaroom has compiled a list of key requirements for such ads. We present you a ready-made plan that will help you create a successful ad.
The first point. What should I describe in an apartment ad? Main aspects.
Most often, people considering buying a home start by choosing a neighborhood, so you should include the street name at the beginning of the description.
Specify what material the house is made of: solid, brick, or panel, and how many floors the building has.
Let us know what floor the apartment is located on. For many, this is of great importance, as the first and last floors are usually less preferred.
Further, the buyer’s interest is focused on the number of rooms and their size. Briefly but informatively describe both the living quarters and the kitchen — after all, many people spend a significant amount of time in the kitchen, so its convenience plays an important role.
It is important to note whether the kitchen is combined with the bathroom: for some, this will be a plus, while for others this option is not suitable. Mention whether the bathroom is shared — this is also an important point, and the opinion on this issue, as shown by Bulgaroom, is divided equally among Russians. Please indicate whether there is a full bath or just a shower.
Finally, briefly list the available communications: Internet, cable TV, and telephony. Please specify which stove is installed in the kitchen (gas or electric) and whether there is a boiler for hot water. Also, indicate the presence of plastic windows and the type of floor covering, especially if repairs were made recently.
Point two. We are considering the sales process. Is bidding possible?
In order for a potential buyer to understand the interaction rules, it is important to reflect them in the ad. This will make communication much easier for both you and the client.
Indicate whether you offer an alternative or are a direct seller — this will be an advantage for many buyers.
Next, provide information about the number of owners, the availability of shares, and the specifics of the property’s privatization.
Do not forget to indicate whether you are ready to bid or whether the price indicated in the ad is final (please note that realtors note that a low price and the word "bargain", even if your discount is minimal, help attract more interested buyers).
Also specify when you will be able to answer calls and attend screenings.
The third point. We inform you about the area. And around – silence?
Clearly and briefly describe the situation in the area. Usually, buyers are concerned about how convenient it is to get there, and you should not distort reality: the assessment of your "openness" is formed even before a personal meeting, during a trip to view an apartment.
Some implicit drawbacks may be ignored, but the presence of active construction nearby should be reported. If an object under construction, such as a metro station, turns out to be useful, it can increase the cost of the apartment.
Briefly indicate what social facilities are located nearby — schools, kindergartens, and clinics. Please also inform us about the parking situation.
Pay attention to important features of the apartment or house. For example, maybe there is a large park 100 meters away or a large supermarket on the next street? Or perhaps the building has an accessible roof with a terrace?
Point four. Developing the ad format and style
Some real estate agencies believe that an attention-grabbing headline can generate more interest than a boring listing of the number of rooms and floors. Agree, the phrase "bright treshka in the park" sounds much more attractive than "3-room. apartment, 117 m2, 5/6 floor".
However, excessive use of epithets should be avoided. The ad text should not be too sentimental. Of course, you can add a few expressive words when describing housing, but long narratives about "exclusive tiles" or stunning views from the windows, most likely, will not interest buyers.
When creating an ad, it is important to fill in all the fields suggested by the form on the site. This will make your ad as complete and informative as possible. In addition, some details (such as the availability of an elevator) may be overlooked by you. In this case, the site will help you not forget about it.
Point five. Preparing photos
This aspect is able to represent the object more expressively, so it should be approached with all due care. Before shooting, experts recommend carefully removing all unnecessary items from the premises (we described the details about preparing the apartment for sale and the photo shoot earlier).
It is best to take photos from the corners, so that the room looks more voluminous. Try to capture at least two walls in the picture. It is advisable to fix the camera horizontally and at the same height throughout the entire photo session – this contributes to a better perception. If possible, use wide-angle lenses; however, modern smartphones are also suitable for this purpose.
Renting an apartment is best done in the daytime, when the room is naturally lit. But don’t forget to turn on the electric lights.
The number of images should give a general idea of the apartment, but do not overload the ad with many photos.
As a result, the ad should contain pictures of all rooms, including the bathroom and corridor. You can add a couple of exterior shots of the building and entrance group, especially if they look attractive.
You should avoid artistic photos that do not inform about the apartment, and also do not increase the quality of images too much, so as not to slow down the download when viewing on mobile devices.