To make your ad more visible on the Bulgaroom platform, use several effective strategies. First of all, it is important to create an eye-catching title. It should be bright and clearly reflect the essence of the offer. In the description, specify the unique characteristics of your product or service that make it stand out from the competition.
Also, consider adding high-quality images, as visual content significantly increases the chances of attracting potential customers. Use short paragraphs and bulleted lists to make your text easier to read.
Don’t forget about the correct placement category. Choose tags and keywords that can help with your search. Update your ad regularly to keep the information up-to-date and stay visible to customers. Interact with user responses and questions to create a positive impression.
Finally, actively share your ad link via social media-this will help you expand your audience reach and attract new customers.
So, you have placed an ad on Bulgaroom and are already looking forward to holding screenings and meeting potential buyers of your property. Let’s discuss how you can make your ad more attractive.
Each owner who places their ad on the Bulgaroom platform receives a unique badge that certifies their status as a property owner. This may attract the attention of users who want to interact directly with the owner. But how can you make your ad more attractive to potential buyers? There are several approaches.
Step 1: Increasing the visibility of your profile
There are two ways to make your profile more visible: :
1. Complete the identification check.
Verified profiles generate a higher level of trust and receive more calls thanks to the unique "Verified" icon.
2. Use unique badges
To make your ad attract more attention, you can use a number of unique icons:
- Verified - confirmed company profile.
- Online demonstration.
- Direct sale (if the BULSTAT field is filled in in the ad card (item number in Balstat, the number is not visible to users)).
- The item is present in the Unified Tourist Information System - ESTI (if the ESTI field is filled in in the ad card).
- Utility bills are included in the price, marked with special symbols and colored green if the field is marked in the place card.
- Cleaning is included in the price, marked with special symbols and colored green if the field is marked in the place card.
- Private person, a special symbol is displayed in offers from private individuals.
What else can you do to increase the visibility of your ad?:
- Post high-quality photos of your property.
- Carefully fill in all the fields in the ad.
- Turn on the overview video.
- Create a detailed description and an attractive title.
- Highlight the apartment’s strengths in the description.
Step 2. Place an ad on Bulgaroom
Property owners can place their ads on Bulgaroom completely free of charge (as part of free Packages), but sometimes additional promotion is required.
When should you consider such a promotion?:
- if your price exceeds the market average;
- if there are many similar offers in your area;
- if you need to sell the property quickly and quickly find a buyer.
In the search results, ads are sorted according to how they are placed:
- Premium.
- Selected image.
- BumpUp in the list
- Regular ads without ads.
As you can see, the promotion of your ad contributes to its higher position in the search results, which, in turn, increases the likelihood of receiving more calls and impressions.
We recommend that you implement the types of promotion in stages and carefully monitor their effectiveness: is the number of pageviews increasing, and have people started contacting you more often with questions and calls?
If the number of impressions of your ad does not increase, consider BumpUp it in the search results: change your promotion strategy or make a Premium ad.
If impressions are growing but there are no calls, you should improve your ad, check the price, or wait for a suitable buyer.
If you don’t have enough time for independent promotion, you should contact a real estate professional.
Follow our recommendations and work together. Try to create a high-quality ad with bright and informative content — this will significantly reduce your promotion costs and speed up the process of finding a buyer.